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An annual anti-bullying campaign that raises funds for relevant causes and helps the community take a stand against bullying year round.


Pretty in Pink 2024 Banner.png

This February, support anti-bullying through the Pretty in Pink campaign presented by Synergy's SERVE Leadership Youth Council.

How can you show your support?

You can purchase a Pretty in Pink button as a donation to the cause!  A button is only $2 for students and $5 for adults.  

A portion the proceeds will go toward a charity that supports anti-bullying, while the other half will support future SERVE leadership initiatives.  Purchase yours at some of your local schools or, visit our office from 10:00am - 5:00pm to make your purchase!


Lifepath Centre for Community Leadership

#101-340 Merganser Drive W 

(Access Through Gas Plus Lot)

Pink Shirt Day is on February 28th, 2024. Wear your Pretty in Pink button to bring awareness to the impacts of bullying.

The Story Behind Pink Shirt Day

The idea comes from two incredible Nova Scotia high school students in 2007. When a fellow student was being bullied for wearing a pink shirt, they decided to take a stand. They went out and bought pink shirts to give to fellow students to show their support for a boy who was being bullied simply for wearing a pink shirt. Wearing anything pink to show support is an easy way for anyone to make a difference.

The Story Behind Pretty in pink

Once pink shirt day became an important part of school, kids who did not wear pink were getting bullied for not supporting the movement because they weren’t wearing pink. Not everyone has a pink shirt so YELL created pretty in pink and started selling buttons so that anyone can participate in pink shirt day no matter if they own a pink shirt or not.

Synergy would like to thank the businesses and schools that are selling buttons for the Pretty in Pink campaign!


Bullying is a problem that is very important to our youth. Each year the SERVE Leadership sells hand-made buttons to raise money in our community to combat bullying. Buttons are sold at local organizations and businesses throughout the month of February but are available for purchase from Synergy all year round. The recommended donation for a button is $2 for children/youth and $5 for adults. Our SERVE Leadership members also visits local schools to speak to the students about bullying and how to prevent it.


Funds raised from the efforts of the campaign go directly into a relevant cause. Each year, SERVE Leadership members thoughtfully choose a charity to contribute funds collected from their efforts. Charities chosen must be accessible to local children and youth and must help prevent bullying or support those suffering from the effects of bullying.

Previous charity contributions:

2014 Recipient: Kids Help Phone
2015 Recipient: Wheatland Crisis Shelter

2016 Recipient: Children’s Wish Foundation
2017 Recipient: Chestermere Therapy Dogs

2018 Recipient: Dare to Care

2019 Recipient: Calgary and Area Child Advocacy Centre

2020 Recipient: Dare to Care

2021 Recipient: Hull Services

2022 Recipient: Calgary Black Chambers 

2023 Recipient: Community Therapy Dog Society


School visits:

2015: East Lake Elementary School
2016: Prairie Waters Elementary School
2017: Prairie Waters Elementary School, Rainbow Creek Elementary School, Khalsa School Calgary

2018: Prairie Waters Elementary School, Sarah Thompson Elementary School, Chestermere Rec Centre's Out of School Care Program

2019: Prairie Waters Elementary School, Sarah Thompson Elementary School, Indus School 

2020: Prairie Waters Elementary School, Sarah Thompson Elementary School, Our Lady of Wisdom School, KidCare 

2021: Pandemic Year, Anti-bullying video sent out to schools

2022: Pandemic Year, Anti-bullying video sent out to schools

2023: Prairie Waters Elementary School, Sarah Thompson Elementary School

For more information about Pretty in Pink, or if you would like to be involved in the next campaign, please contact

Pretty in Pink 2018


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